BRAINPRO – WADA approved
January 17, 2023
FLY like a PRO
January 27, 2023
We have all heard how important it is to stay hydrated. Drinking various healthy beverages daily is becoming increasingly trendy. Functional drinks are an innovative sector in the beverage industry, offering consumers a range of health benefits that they can choose according to their needs. These benefits can be energy, targeted prevention against certain diseases, combating stress, or beauty goals. Their popularity is growing because consumers feel their effects quickly – they don’t have to wait days, weeks, or months.
Because of their considerable potential to provide various health benefits, functional drinks occupy a large segment of the functional food sector. They are becoming increasingly trendy abroad, especially among health-conscious consumers.
This article gives an insight into the world of functional drinks and explains their popularity.
What are functional beverages?
Functional drinks are non-alcoholic beverages that provide health benefits beyond their nutritional value, positively influencing and affecting the body, mind, and spirit. They are produced with a more holistic approach to help create the right health and well-being for the consumer.
Functional drinks often contain unconventional ingredients such as raw fruits, minerals, vitamins, herbs, proteins, amino acids, probiotics, and some artificial additives.
4 common functional drink types and their health benefits
Energy drinks
Energy drinks are functional beverages that contain combinations of typical ingredients such as taurine, caffeine, vitamins, carbohydrates, and other nutritional or enhanced physiological ingredients.
Energy drinks are a core part of the functional drinks market and the best-known category in Hungary. Their consumers are mainly adolescents and young adults who consume energy drinks on a daily basis to increase energy, maintain concentration, or combat fatigue.
It is not the healthiest choice as it can damage the heart. More and more alternatives are being developed to provide a healthier alternative.
Functional water
Functional water is simply H2O to which modified chemicals such as oxygen, hydrogen, caffeine, or herbs are added to provide targeted health benefits.
The added electrolytes help replenish sodium after a vigorous workout when the body suddenly loses a lot of electrolytes. The extra hydrogen can increase energy levels and speed recovery after exercise. Its caffeine content helps memory and concentration in the short term. It’s most popular among trend-following adults and young adults.
Sports drinks
Sports drinks contain added B vitamins and carbohydrates in the form of sugar to boost and maintain energy. The primary purpose of sports drinks is to replenish glucose, electrolytes, hydration, sodium, and other substances lost rapidly during strenuous exercise. It is recommended for adult athletes who perform significant physical activity.
Nutritional drinks
Nutritional drinks contain ingredients derived from fruits, vegetables, and plants such as tea, ginseng, ashwagandha, and cocoa, as well as probiotics and added vitamins, minerals, and trace elements. Nutritional drinks are made from a variety of ingredients, come in various flavors and provide a variety of health benefits.
A trend among consumers, especially since the Covid-19 pandemic, is that consumers are looking for “better-for-you drinks” – now a common phrase used in English. These drinks target specific problems such as concentration, relaxation, energy, immunity, and cultivating beauty from the inside out.
BasicLab Functional Beverages
This category includes the products of the Hungarian Basic Lab. The products offer real solutions to everyday physical, mental and spiritual problems. The products are the result of years of research, and the research developers have drawn on the proven herbal ingredients found in traditional Ayurveda and Chinese medicine, combined with essential vitamins and trace elements. The beverages contain standardized plant extracts of lion’s mane, Rhodiolarosea, Panax ginseng, and L- theanine, to name a few. One of the best-absorbed magnesium – magnesium L Threonate, the only magnesium that crosses the blood-brain barrier – is also found in several drinks. The drinks contain no sugar, caffeine, or additives. They can also be consumed by children.
BRAINPRO
BRAINPRO drink helps with brain alertness, focus, and concentration, with effects lasting up to three hours. It can also be the solution to feeling refreshed after a bad night’s sleep. It may be the perfect alternative to energy drinks and afternoon coffee, as it contains no caffeine or other heart-pumping ingredients.
It has been tested by the University of Physical Education and can be consumed by athletes and elite athletes without any risk. It’s recommended for everyone from children to adults who need a little help to stay mentally focused and alert.
PLAYPRO
PLAYPRO drink is specially developed for gamers and people who spend a lot of time in front of the computer. It helps mental performance and concentration while protecting joint and eye health. Its effects can be felt for up to three hours.
BEFORE PARTY & AFTER PARTY
The BEFORE PARTY & AFTER PARTY drink combo is recommended for those who want to bring a bit of consciousness into their drinking. BEFORE PARTY prepares the liver to absorb alcohol and break it down more quickly. AFTER PARTY helps to restore cognitive functions after drinking. The products are most effective when used together, and hangovers can be avoided altogether.
SLEEPPRO
SLEEP PRO drink helps you wind down and relax after a busy day. We don’t always have the time and energy to meditate before bed, but we don’t want to spend hours tossing and turning once we’re in bed. SLEEP PRO helps you to get rid of daily stress and anxiety so you can indulge in a long, restful night’s sleep without causing addiction.
FLYPRO
FLYPRO drink was developed to combat the anxiety caused by flying. According to one study, sixty percent of passengers experience minor to major anxiety from flying, especially before take-off and landing. Many would rather give up their dream trip just to avoid flying. FLYPRO ingredients calm nerves, help you relax, and avoid mood swings.
SUNPRO
SUNPRO drink promotes tanning. It was created for sun and tanning bed lovers. The drink’s ingredients were developed to help you achieve a long-lasting, healthy tan while hydrating the skin from the inside thanks to its beta-carotene, biotin, hyaluronic acid, collagen, and vitamin C.
